Summary of Panel Discussions

(last update Tuesday, May 30th 12:00)

Panel 1
Panel 3
Panel 4

Panel 1

Globalization and Development Globalization
Culture and Identity
Perspectives on Globalization


Dorina GUTU (Chair, National School of Political Studies and Public Administration, Romania)

Mihaela VLĂSCEANU (National School of Political Studies and Public Administration, Romania)

Norman FAIRCLOUGH (Lancaster University, UK)

Paul DOBRESCU (National School of Political Studies and Public Administration, Romania)

Christopher WALSCH (Eszterházy Károly College, Hungary)

Grigore GEORGIU, Alexandru CÂRLAN (National School of Political Studies and Public Administration, Romania)

Dana POPESCU-JOURDY, Valérie COLOMB (Lyon 2, France)

Dan LAZEA (West University of Timisoara, Romania)

Constantin SCHIFIRNEŢ (National School of Political Studies and Public Administration, Romania)

Radu-Cristian PETCU (University of Craiova, Romania)

Mălina Iona CIOCEA (National School of Political Studies and Public Administration, Romania)

Ştefan STANCIU (National School of Political Studies and Public Administration, Romania)

Eugenia UDANGIU (University of Craiova, Romania)


The participants have addressed topics such as globalization and development, culture, identity, Europeanisation etc. Several papers presented original comparative perspectives and case studies. More precisely, the panel was opened by Mr. Normal Fairclough with few words about strategy and discourse in globalization and development. His paper was focused upon the globalization strategy of globalism. He approached the issue from an analytical perspective and had a semiotic point of entry to research concerns such as relations between discourse and non-discursive elements.
The second speaker was Christopher WALSCH that presented the paper “Development and development policy in globalizing capitalism. East Central Europe in comparative perspective.” He had an economic historian’s perspective on development and study cases on South Korea and Ireland. The final part of his presentation was focused  on Central and east European countries and the possibility that South Korea and Ireland to serve as patterns of catching up for the economy of European countries.
Paul DOBRESCU talked about innovation as the contemporary driver of global competitiveness and examined the role of it and the globalization of innovation. Romania’s national priorities, as stated in the National Development Plan, were analyzed against the competitiveness criteria from the Global Competitiveness Report 2006-2007. the main focus was put on the urge of having an innovation strategy at EU level.
Alexandru CARLAN presented the paper “The Cultural Dimension of European Integration”. The paper addressed the question on how to build a cultural identity for EU and how culture can create a sense of community, stressing the need for a conjunctive paradigm.
Malina CIOCEA addressed the issue of securing national identity in a globalizing world. Her paper referred to the pattern of securing the identity of a community. How can national security can be securitized? She discussed about the place of the Romanian Value System within the European System and possible solutions for integration.
The paper “The European Capital of Culture: a Project of Local Development in European Framework - Internet Site”, delivered by Dana POPESCU-JOURDY, presented a case study on the project of European Cultural Capital, as part of the effort to build the European identity. A comparison was made between this year’s capital of culture, Sibiu, and the proposals for 2013 from France, from the perspective of discourse of actors involved. The project supposed decentralized actions, competences and techniques at local and symbolical centralization at European level.
Dan LAZEA presented the paper “Religion, secularization and belief in Western Postmodern societies and talked aboiut the revival of religion studies in Europe in the last years. He focused on the meanings this issue has on our society.
Radu Cristian PETCU had the paper “Dimensions of Identity and Culture in the Dialectics of the Global-Local Relationship. EU Citizenship – a Form of Policy Convergence?” the paper approached the issue of the process of globalization and its challenges on cultural identity. He asked whether the EU is a patterned alternative to globalization or a reactive model of globalization and reached the conclusion that the EU policy on citizenship may not necessarily fit into a model of cultural policy convergence if based on Habermas’s model.
Eugenia UDANGIU talked about a new term, glocalization, in her paper “Is Glocalisation  a Concept for the Future?”. She discussed about the origins of the concept, introduced to describe the way global process are understood by people using local cultural categories. The paper approached the idea of reflexive modernity as a space of “openness” and concluded that a glocalization expresses a double condition, meant to ensure the survival of a system with its own identity within a constantly mutable world.
Mirela OPREA presented the paper “From socialist Developing Country to Donor. Development Discourse in Romania” and focused on Romania’s attempt to renew and Europeanize its development discourse. She showed that the ideological power of EU in the field of development cooperation is challenged by Eastern European countries’s historical experiences with the countries from the third world.
The panel was closed with a presentation delivered by Mihaela VLASCEANU on polarities and complementarities in globalization process. She stressed the importance of seeing globalization in terms of increased spatial and economic interdependencies, and made references to the process of Europeanisation and Romania’s situation.

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Panel 3

Globalization and communication


Mihaela Alexandra IONESCU (Chair, National School of Political Studies and Public Administration, Romania)

Odile RIONDET (Université de Haute-Alsace, France)

Camelia BECIU (Romanian Academy, Romania)

Luminiţa NICOLESCU, Valentin COJANU, Alina Irina POPESCU, Alina DRǍGHICI (Academy of Economic Studies, Romania)

Nicoleta CORBU (National School of Political Studies and Public Administration, Romania)

Dorina GUŢU (National School of Political Studies and Public Administration, Romania)

Diana-Maria CISMARU (National School of Political Studies and Public Administration, Romania)

Irina STĂNCIUGELU (National School of Political Studies and Public Administration, Romania)


The panellists stressed the importance of the problems arisen from globalization and communication. They talked about the notion of information society inclusively in European international texts, about risk communication and risk perception. They also debated the role of weblogs in the development of the Romanian public space, new media and the globalization of political communication, publisfera between local and global.
Camelia BECIU tackled the theme Rejection of the European Constitutional Treaty and the Romanian Media.
Odile RIONDET made an analysis of some international texts spreading the information society, which will be a knowledge society, even an inclusive society.
Nicoleta CORBU explained the semiotics notion of publisfera, a notion which is related to wide problems of globalization.
Dorina GUTU intended to explore the impact of new media on political communication, in particular in a globalized society. She presented examples of political blogs from various democratic and non-democratic countries in order to prove the globalization of new media.
The goal of Diana CISMARU’ paper was to explain the changes induced in the Romanian public space by the development of weblogs.
Irina STANCIUGELU proposed a new theoretical framework for the risk communication so as to elucidate the gap referring to the risk perception between experts and the general public.
Luminita NICOLESCU talked about nation brand; she analyzed Fabulos Spirit Campaign.
Mihaela Alexandra IONESCU tackled the problem of corporate culture, drawing the participants’ attention to advantages and disadvantages in managing the cultural interferation, starting from three companies types.

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Panel 4

Globalization and European integration
Globalization and Education
Project Management as a Macroeconomic Strategy of Development


Alina BÂRGĂOANU (Chair, National School of Political Studies and Public Administration, Romania)

Pawel KRZYSIEK (The Szczecin University, Poland)

Mircea Teodor MANIU (Babes-Bolyai University, Romania)

Valeriu FRUNZARU, Loredana IVAN (National School of Political Studies and Public Administration, Romania)

Florina PÎNZARU (National School of Political Studies and Public Administration, Romania)

Constantin BRĂTIANU (Academy of Economic Studies, Romania)

Remus PRICOPIE (National School of Political Studies and Public Administration, Romania)

Ionela JIANU (Academy of Economic Studies, UNESCO Chair for Business Administration, Romania)

Roland GAREIS (Vienna University of Economics and Business Administration, Austria)

Loredana CĂLINESCU (National School of Political Studies and Public Administration, Romania)

Elena NEGREA (National School of Political Studies and Public Administration, Romania)


The aim of  Pawel KRZYSIEK’s presentation was to demonstrate the EU activity at these levels and their interdependence in seeking a truly European Public Sphere which, as the key element in creating a European Identity, is Europe’s answer to cultural globalization.
Mircea Teodor MANIU focused on some arguments pleading for the fact that EU regionalism is a major political, administrative, social and economic challenge for the decades to come, and this situation will probably have a determined impact beyond the Union’s borders.
Valeriu FRUNZARU and Loredana IVAN analyzed  the labor policy within EU and the gender employment disparities rates. They showed that in Romania, as a part of a group of ex-communist countries (Bulgaria, Slovakia, Poland and Hungary), the female employment rate is around 50%, compared to the European 2010 goal, minimum 60%.
Florina PÎNZARU analyzed how Romanians refer to the European values, if they already know the euro and if they think that the single currency influences the common identity. The results of her study support the idea that a good national communication strategy is to be considered at the moment of the adoption of the euro, for technical and emotional reasons.
Roland GAREIS presented the results of a research programme: project orientation [international] from 2005 to 2007, performed by The PROJEKTMANAGEMENT GROUP of the Vienna University of Economics and Business Administration, Austria. It was the objective of the research programme to analyze and benchmark about 250 project-oriented companies in about 10 project-oriented nations by applying the maturity models “project-oriented company mature” and “project-oriented nation mature”.
The maturities for project and programme management, for project portfolio management, for the organizational design and the personnel management of the project-oriented company, and for process management were analyzed. The results gained from Austria, Finland, Germany, Lithuania, Romania, Slovakia, South Africa are the basis to further develop the project-oriented companies, industries, and nations.
Alina BÂRGĂOANU started from the premise that success in the implementation of post-accession funds depends on two factors: the quality of the absorption infrastructure, which was created mainly by means of the pre-accession instruments, and the quality of the development priorities.
Consequently, the analysis of Romania’s preparedness for the implementation of post-accession funds is carried out at two levels: first, an assessment of the implementation of pre-accession programs, their results in terms of creating the infrastructure for the absorption of Structural Instruments and second, an assessment of Romania’s national priorities as stated in its 2007– 2013 National Development Plan. The four possible situations emerging from crossing the two factors are presented: weak infrastructure, poor priorities; weak infrastructure, good priorities; strong infrastructure, poor priorities; strong infrastructure, good priorities. Her analysis showed that spending the money on poor priorities may prove to be the most costly situation, since it blurs efforts toward sustainable development.
Loredana CĂLINESCU sustained that the development of successful European projects is the main condition for Romania to implement the Regional Policy of the European Union.
Elena NEGREA explored the possibility of building a lexicon that will define and unify the PM terminology and describe the relevant semantic relations. A complete and widely accepted PM terminology will contribute to the transition from training to education.
Constantin BRĂTIANU presented some of the main characteristics of the new university
governance paradigm in Japan.
Remus PRICOPIE analyzed the transformations taking place in the tertiary education system all over the world and the impact of these changes on the Romanian universities. He examined to what extent the Romanian academic institutions are prepared to face the large-scale changes such as globalization and the emergence of the knowledge society.
Ionela JIANU presented an analysis of the major trends in university management with respect to intellectual capital evaluation and reporting.

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